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Resources & Info
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Keeping it Short and Clear
I came across a terrific example of a recruiting ad yesterday. I quite often flip through the display job ads in Saturday's newspaper, as a rough 'pulse check' of the state of the economy. (Quite healthy in this country at the moment, it seems.) Among the usual 'exciting new positions' and 'challenging opportunity' blah and dross, one ad really stood out. Here's a few examples from it: Manager - Customer Contact Solutions
Learning & Development Manager
Telesales Team Manager
There were several things I liked. The brevity and clarity for one. OK, I don't know what a Manager of 'Customer Contact Solutions' is... but I can get a good snapshot of this role, as with the others, from the short set of bullet points. As well as the order of tasks to be done. Even more admirable is the focus on measurement and improvement, beyond just the doing. Look at the very last point in each role above; each of the roles had a final point along similar lines, eg, 'Do it better', 'Make sure it works' and 'Make it better'. Sounds like a company that has a good grasp on a number of things to me, including improvement tools & techniques. Contrast this with the usual blah-type ad. You know, the ones that take most of the ad to promote themselves and what a terrific company they are, rather than the actual job. Such as: Business Manager - Cards We are one of the leading suppliers for mining, aviation, industrial and transport industries. This means for our Direct Sales teams, there's no such thing as a typical day. Our business continues to expand on the back of superior customer relationship management, a reputation for delivering on commitments and the provision of top quality products. An exciting new position is now available in our Direct Sales business in Melbourne. You will manage the strategic relationship of our fuel-card, fleet management and other non-fuel income products and services to national and regional accounts in order to meet agreed sales volumes and revenue targets. And so on and so on and so forth. Uh huh. I know which company I'd apply to if I was looking for a new job (which I'm not - I have my own company to run and love it). And I also know which recruiting company I'd use if needed and which I'd avoid. I remain curious about how much money some companies put into display ads like Example 2 that have so many, many words in them but which really say so very, very little. Give me the succinct clear bullet points any day and ads which demonstrate an understanding of quality and improvement, rather than just talking about it. PS If you'd like to see the full text of the originals, you'll find them here: The short clear one and the typically blah blurb one. Back to Top |
If it takes a lot of words to say what you have in mind, give it more thought. ~Dennis Roth
The most valuable of all talents is that of never using two words when one will do. ~Thomas Jefferson
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